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BLUE HELL: An Ode to Dead Pet Games

Created by ZooCorp

We all know the grief of a pet death, but what happens when a whole universe of digital pets just disappears one day? BLUE HELL explores this reality with a series of enamel pins and more.

Latest Updates from Our Project:

Pre-Order Store & Smoke Tests Heading Out
10 days ago – Sat, Aug 22, 2026 at 04:32:32 AM



Want to see all the ponies created for this project? Check out this imgur album! If you live in a country where imgur is not allowed, please cover your eyes and imagine how awesome seeing 187 ponies would be like. Yep, that's how many ponies were made for this campaign! Considering that there are 342 of you, this means over 50% of backers requested a pony!

Now for more official news. Smoke tests for the Backerkit surveys are being sent out. If you have a failed charge make sure to update your card so that you can get your rewards. 

Expect to get your survey within 1 week. All backers will have until September 14th to fill out their surveys.

Have a friend that missed the campaign? Send them to the pre-order shop! This will be as open as long as surveys will be so if you missed out make sure to get in. If you are a backer DO NOT use that link. You will be able to order more addons and pins when you get your surveys.

Note: Shipping will not be charged until near the shipping date for the project.

24 HOURS LEFT IN BLUE HELL
12 days ago – Wed, Aug 19, 2026 at 05:27:48 PM



Dear backers, today we hit $16,000. Never thought this freak show would make it. Things are going to get quiet real soon as we work out the numbers, talk to factories, and get the products into your hands. Don't worry, we won't be gone for long. We've handled productions this big before so despite my surprise, it's an exciting one.

There's less than 24 hours left, so if you want to pick some stuff up this is the time to do so, especially the pony plushies.



Got some quick updates for you folks. First off, a new pony sample that is 12 inches has been completed. We only had a small edit to make to, so they are now ready to go into production. I wanted to get this done in advance because I want to make sure no delays are caused by the plushies.



Second it looks like you folks overwhelmingly voted to see GREEN HELL. Well that's great, cause honestly, I've been looking into making a RED HELL as well. So this is how we're going to do it. When BLUE HELL is out the door, we'll launch RED HELL, and when RED HELL is nearly delivered, we'll launch GREEN HELL.

That'll complete a full RGB HELL trilogy. Maybe we'll even do something special afterwards. After that, who knows, maybe we'll do an emotional whiplash by running a cutesy pony campaign after three projects of HELL.

To get you folks hyped up for RED HELL there's a little (Well big) teaser below, but you can view the opening AND 3 of our RED HELL guests at the pre-launch page. Maybe do me a favor and click the "Count me in" button.

Don't worry, RED (And Green) HELL will have a free digital pet just like BLUE HELL. I know you folks really loved those.

Anyway, I'll see you folks later. From here on out, nothing but boring updates until products are shipped and in your hands. See you folks again (In character), hopefully in just a few months.




TEASER FOR RED HELL



BE NOT AFRAID!

God's only son is here to tell you the good news. The gates to RED HELL are open, and the sinners of the universe shall be cleansed of all evils on their way up. All sinners are FORGIVEN, all you must do is FORGIVE yourself.

Except you Satan. You gotta stay until you at least attempt to show that you can go against your nature by using your power of persuasion for GOOD for once.




What is RED HELL?

While HELL is where sinners go, RED HELL is a FALSE HELL. When allowed to take the path up to Heaven you may be so overcome by GUILT that you damn yourself by your own hands by rejecting Heaven and walking into the false HELL. While many people left HELL once told they could be cleansed of their crimes, many hold out in RED HELL because in their mind their "Crimes" are too terrible to be forgiven, or they simply have never considered a life where they are not being punished.

In this campaign backers will play as angels (or devils) on Satan's shoulder as he attempts to earn his right to leave HELL while being watched over by Jesus. The choices and comments backers make will matter, as new "transformed" versions of the basic pins will be made based on how much we help (turning them angelic) or hurt (turning them into a high demon) the "sinners."

Come see just a few of the residents of RED HELL that we'll have to free or damn during the campaign below. (Though to see the full 3, please check the pre-launch page.)




THE ABANDONED ONE

Taking the form of a wereburrisk (like a werewolf, but for trauma) the abandoned one refuses to leave the gates of RED HELL. In life, his parents disowned him for his life choices. For "changing" in ways they did not approve of, and going down a "wrongful" path in life.

The abandoned one had never felt more like himself in his entire life, but he lived and died with the guilt of "failing his parents." Internalizing this, he willingly entered RED HELL, and when he saw that his parents were not in it, he assumed it was he who was wrong. When the gates to Heaven opened for all sinners opened, he refused to go, for he heard that all sins will be removed, and while he knows he's BAD, this EVIL is his identity.




Read the rest of the teaser on the pre-launch page.

Finale: See our Friend's Fate
16 days ago – Sat, Aug 15, 2026 at 05:54:38 PM


(TLDR at the bottom as always. We know I'm a bit wordy.)
The votes are in, our beloved MISSING ID has decided to embrace their nature as a phobe and fight against the dragons. To fight the fears the plague this world they've become a knight of the people with their careful training.

Maybe this wasn't the perfect pet game to send our MISSING ID. A world of dragons isn't a very comfortable life, but I think they've come to accept their role as protector of the people. A new life requires a new name and as suggested by readers, they shall now be dubbed-




Phoebe The Found Identity

In the survey both the "True canonical ending" and "Dragon ending" pin will be pickable, that way you can remember the choices you've made.




Above is an image of all current pins for this campaign, and what their likely final alignment will be. Some pins will have small tweaks done to their artwork / small color updates, but you shouldn't see any extreme major changes from the artwork above.

I'll be honest with you folks, this campaign did better than I could have possibly imagined. Not even in my wildest predictions did I see us getting this far. I think I'm all out of new pins for now. I trawled through the creepy haunted warehouse and unless you folks want "RED MAN" merch, there ain't nothing else in there, and for the love of god, do not send me in there to get RED MAN merch.





If you have yet to pick up your free pony, please head over to one of our older updates to grab one now. Once the timer on this campaign ends any ponies without a person will gallop into the sunset and you will be unable to get your free pony!

I would like to thank everyone for taking such an interest in ponies and being willing appreciate their little whimsical lives. I would like to also thank some temp workers I found outside on the streets for helping me draft pony adoption papers once I realized I was dealing with a mega herd.

Lastly I would like to thank my business partner Flipper (ToadsTown) for humoring my plan to offload some stuff I found in an abandoned warehouse to you folks. I figured you folks would be more worried about this but Flipper told me "Nah man, people love haunted shit. This is going to make bank." and it appears I was right to trust him. If you like his art he has a campaign called Paleo Pals 2 coming out soon, take a look.




So now that this campaign is winding down, I'd like to allow this update to be a little Q & A session. Had any burning questions about me, the products, or the world you wanted to ask me about? Maybe you got some ideas for themes or items you want to see be made in the future? Feel free to drop them in the comments attached to this update and I'll try to get back to as many of you as possible.

This post will likely be the last post before the end, so let's make it one worth celebrating.

TLDR:

  • 2 new pins have been added. These will be the last pin added to the campaign unless I get a little stir crazy.
  • Thank you folks for putting up with this oddity of a project.
  • Get your pony before it's too late.
  • Feel free to ask questions in this comment section.


(OOC: Sorry to break character folks, but thank you so much for the kind comments you folks had about my semi interactive campaign. I'm very much a story writer and would prefer to have my campaigns to have these small stories or interesting lore bits go along with them. I'm a big fan of making the crowd feel included and hope any of my future campaigns can do the same. After the Q & A section and closing thoughts this campaign's future updates will be in a  typical informative backerkit writing style as I want to make sure you folks get nice and simple updates about how your products are coming along.

Don't worry, this will just make it more exciting for when the next campaign comes back with more lore nonsense. Last note, the poll attached will not confirm what my next campaign will be. I just want to get a vibe for what folks want.) 

PONY PLUSHIES! EU ORDERS OPEN!
18 days ago – Thu, Aug 13, 2026 at 07:07:31 PM



Pony Plush is Now for Sale!

After a discussion with my manufacturer pony rancher*, I will be putting pony plushies for sale for $45 each.

I don't know if I'll be able to make more of these fellas in the future so get them now! Prototyping for these guys has been finished ages ago so they'll be delivering at the same time as the pins. Due to their size do expect them to add $5-$10 in shipping depending on your order.

Please note that pony plushies are semi large. Approx 7-8 inches tall and 12 inches long. They are soft, but semi firm, and are the perfect size for placing on a lap, or hugging in your arms. They do not have beans in them because they are so lovely and fat that they simply balance just fine, so this makes them semi lightweight for their size.

*Pony ranchers do not actually ranch ponies but are instead random people who are used by ponies as a "meeting place." Some people only become ranchers once in their life, while some people end up becoming ranchers on an annual bias. Just imagine if convention centers were people. They'd be a little baffled that you folks all gather around it to talk and trade stuff before disappearing before nightfall too!


Now Accepting EU orders!

After some discussions EU orders will be opened, but shipping costs will be heightened to approx $20 for any location in the EU to avoid the risk of accidentally under charging. I do not believe anything will get in the way of me sending out EU orders but if anything does I will make sure to communicate with you folks about it.




Let's Save Missing ID!

Finally it's time to move Missing ID to a new game as voted on by you, the backers! Except....well. See, I might have tricked you guys just a bit. I did what is called a "Reading check." The world of Rise of Dragons is a world populated by, well, dragons, manifestations of fear.

Phobes aren't real dragons. They're FALSE dragons.

And not only that, phobes specifically fight against fear, aka, dragons.

My dear supporters. We may have saved MISSING ID from BLUE HELL but we might have sent them to somewhere worse.




Out of BLUE HELL into DRAGON HELL

In the world of Rise of Dragons, our poor beloved MISSING ID is but a level 1 mook, helpless and weak in this terrible world, but do not fret my lovely backers, because I just happen to be an avid player of Rise of Dragons.

So I offer you this choice.

Do we carefully train them in battle, leveling them up until they become a warrior able to defend themselves and the innocents against the dragons?
or
Do we spend 300,000 coins and just use a potion on them that turns them into a dragon?



I know what you're thinking. "I want both of these to happen, I want both of these pins." And I agree. So we're doing both pins but we're only picking one of these realities to be "The one that belongs to us and our future adventures." You're voting on which one that is.


TLDR:

  • Pony plushies are now in stock. You can get them as an addon or as your base pledge. They are $45 each due to their size.
  • We are now allowing EU customers to order, granted with a higher shipping price.
  • Please vote below on if you want MISSING ID to either embrace their nature of a phobe and fight against the dragons, or to embrace the manifestation of fear and become one with the dragons.
  • Please also give a name to MISSING ID in the comments. This can be anything from "Doomslayer" to "Tom 2."
  • Next update post will show the final alignment of most of our pins so backers know which way pins will face.

Let's get out of BLUE HELL
21 days ago – Mon, Aug 10, 2026 at 02:09:39 PM


Note: If you're not interested in lore, just scroll down till you see the big TLDR to see what we're voting on.

First off, I want to thank everyone for their love and dedication to ponies. I'm glad you love them as much as me. I didn't understand why children would say "For my birthday, I want a pony!" until one came into my life. While a simple looking pony, this kind sweet soul has been motivating me to try and be kinder to others, but mainly myself every single day. If you haven't picked up your free pony yet, I will be trying to keep my offer open for the entire event, but understand this may not be possible, so please try to pick up your free pony as soon as you can.




Ahem. Anyway, sappy pony nonsense is over, lets get back to business. A few days ago I asked you folks who we're going to save from BLUE HELL and after a lot of fighting, punches thrown, and even some tears, you folks chose MISSING ID to save.




Now, this is when I would normally say "we gotta put our money where our mouth is." I'd break down the cost of recovering old data from 100s of internet archives and and sending some sap to some ancient internet blog dedicated to every color pallet a phobe (this thing's species) could have in its old game.

Well....you folks just kind of gave me all the money I needed without the breakdown.....I had a whole speech ready and everything but you folks are just that dedicated to this project.

So anyway, I got the data in hand right now, but there's an issue. What do you want me to do? Make it some free floating pet without a game to live in? The FOLDER MAZE is just as bad as BLUE HELL. So I got  a list of pet games we can toss this guy in, and what pet game we release them in will affect their appearance. But before I do that, let me tell you about its species, the phobes.



Phobes are a rare type of false dragon. (Dragons are beings created by fear as everyone knows of course.) They are notable for being fairly tame and attentive towards their owners. While they are mischievous they rarely cause any major harm. The species is so beloved and highly valued because when exposed to phobias it will change its hide patterns and fight off elements of said phobia and protect their owners. They and burrisks (our iconic trauma dog) are mortal enemies.




So keep that lore in mind as I tell you about what pet games we can put these guys in. There's no right or wrong answer, but there might be some unintended side effects if the lore of these guys aren't just right for the world they'll be placed in. You might even want to see these side effects happen...

And uh, of course, the result will become a pin you can buy. Sorry, sometimes I get lost in the lore that I forget I'm supposed to be making money here.


TLDR for those who scrolled to the bottom.

Pick a game from the list below to put MISSING ID into to save them from BLUE HELL. If you've never heard of these games before and are unable to find them on the internet it's because they're super indie and underground don't worry. Don't try to go looking for them.

Option 1: FLIGHT OF DRAGONS
This popular pet game has been running for quite a few years now. It is stable with a healthy userbase. The game centers around caring for a flock of dragons in their den and sending them off to the greater world to gather supplies, sometimes even raiding the countryside as dragons do.

Option 2:  NEW PETS!!!
One of the oldest surviving pet games on the market. God keeps trying to kill this game but this game just refuses to die. It's so old that it's considered nostalgia core now just for existing.

Option 3: COSMICREW
This space themed pet game is focused on social horror. The userbase compared to the others is absolutely tiny, but unlike some of the others, guts, gore, and all sorts of horror is allowed.

Option 4: DEVILING VILLAGE
Uh, wait up folks. This game is doomed for failure. Everyone knows the creator is shutting it down soon. You folks really wouldn't save a little guy from BLUE HELL to just throw them right back in, right? I mean, might be cool to imagine what cool messed up BLUE HELL demon it might become....Urk. Ignore me. 



This campaign is semi interactive so don't be shy about commenting or replying to other backers as long as you don't try to kill each other for being wrong. I went ahead and hid the results for now that way you can all be surprised in a few days at who won. Maybe to make it exciting I'll unhide the results in a day or two, we'll see.